A while back, a colleague at work gave me one of his new MOO MiniCards advertising his online photography portfolio. It was about half the size of a normal business card, which was already cute and unique, but more so was when he fanned out a few and flipped them over to show that each one had a different photo printed on the back! I spent some time looking through them and chose one I liked to keep. Walking away, I thought, “This is such a clever idea!” Especially for photographers, turning business cards into a pocketable portfolio just makes a lot of sense. The act of giving a business card becomes an interactive activity and a great way to start a conversation.
I’d seen MOO cards advertised online and in magazines and always thought they’d be cool to try, but until I was actually given one I didn’t put much serious thought into ordering a set. Recently I did look into putting together a set of cards for myself and wanted to share the steps I went through to prepare my images as well as my impressions of the final product.